I'd like to thank my regular readers for their indulgence the past few days as I took a major detour from all things Fluffy Flowers. Also, I need to give credit where credit is due and thank LaRhanda over at Froggy Fibers. She is the one who told me about The City Market on the Green here in Macon, Georgia and for that I am truly grateful. Finally, I must tell you how wonderful Naomi Davis of Davis Farms CSA is for organizing the weekly market as a gathering place for folks to sell or buy lots of wonderful home grown and made things.
This is the last in a series of articles about How to setup a craft booth at your weekly Farmer’s Market. I love my weekly market because a) its in the morning and I still have my afternoons free and b) I've really enjoyed meeting and talking with the people and c) I don't let myself get too stressed out about NOT selling anything. This combination has really worked for me. So if you decide to set up a weekly booth be sure to monitor yourself. If it gets to be burdensome you might want to stop and reconsider if you're getting enough money and enjoyment to continue. Be proud of yourself for taking a risk and getting out there with your wares. Just knowing you did it can be a great boost for the ol’ self esteem.
Part 5 - Promotion
There is nothing more import than promoting your weekly market. Nothing y’all. If no one knows about the market then no one will show up to buy! So promoting your weekly market is extremely important to its success. Market promotion should be done both at the market and outside the market.
At the market
When I make a sale I always hand the customer a market flier and ask if they would be willing to put it up some place at work or at school, etc. Most folks are usually more than willing to take the flier. This will quickly help to spread the word about your weekly market. Encourage other vendors to do the same with their customers.
I also tell my customers about my online shop, making it clear that it has a specialized creatures focus. I hand them a promotional bookmark that has a picture of my shop banner along with a bright pink ribbon attached.
I’ve also asked my customers where they heard about the market. This feedback gives me some idea of how word is traveling in the community.
Outside the market
Promotion outside your weekly market is also necessary. I’m so lucky to have a market manager who sends out press releases each week to the local media. We’ve been featured in the local newspaper, on TV, and in a local magazine. My weekly market is sponsored by the city so we’ve also been featured on the local government cable channel.
In addition to all this promotion by our market manager the vendors all helped spread the word. We’ve emailed everyone we know and some we don’t. My weekly market is held in downtown Macon, Georgia so I emailed a few local downtown organizations to let them know about the market.
We’ve all posted fliers all around town. I actually carry a pile of fliers in my bag which travels with me everywhere. I can’t tell you how many bulletin boards I’ve run across where I’ve been able to post our flier.
It’s also important to setup a market website or blog. Be sure to include pictures. This link can go out in your emails so folks can get a sense of what the market is like. Here’s a link to my local market, The City Market on the Green.
Promotion is really a group effort. The more vendors you can get involved in promoting the weekly market the more success you’ll have. If each vendor contributes just a little bit then the cumulative results can be fabulous. Be proactive. If you’re good at making fliers then make lots so you can share them with other vendors and they can hand them out to their customers to post.
Finally, let me say that if you’re thinking about setting up a booth at your local weekly craft or farmer’s market let me tell you that there is nothing for it but to just do it. It’s a scary thing to drag all your stuff out in public and put them up for sale. All those nagging feelings of self doubt we women are cursed with seem to bubble straight up to the surface. But fear not! Grab a friend and your stuff and head on out there. You might just sell something.